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Integrated marketing communications in b-to-b markets

Your messages are supposed to reach the target audience in a coherent, efficient and highly accurate way. Therefore, our motto is to focus and network the active principles of Marketing Management and Integrated Marketing Communications.

The Goal: Community Building

Ideally, the content of the messages which have to be developed are authentically embedded in the set of statements of the corporate identity. Corporate identity means the distinctiveness and self-image of the company.

We place the messages exactly at the relevant touchpoints of the customer’s contact. This is a decisive criterion for control and effectiveness of the messages created.

Since 1990 we have drawn upon the systematic statements of Don Schultz. Several of our own models are based on them. In business-to-business communications they have proven to be persuasive and scalable. Especially with regard to our adapted solutions for the digital universe.

Integrated Marketing Communications

Integrated Marketing Communications
Communication - A productive force
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News

  • Sustainable Development in Marketing, Strategy and Communications – the UN’s SGDsMay 26, 2021 - 12:48 pm

    MARK-MAN supports the Sustainable Development Goals of the United Nations. This guideline can translate them into business activities which foster prosperity along a holistic perspective.

  • MARK-MAN Navigator – Planning dimensions 2019September 10, 2019 - 4:50 pm

    The latest MARK-MAN Navigator™ 2019 illuminates for our clients the most relevant developments shorthand from a scientific perspective. The panorama showes a global view.

  • Shared Value, Corporate Advertising and Corporate IdentityNovember 27, 2015 - 11:34 am

    Mark-Man supports its customers with demanding and ambitious projects.

  • In the Heart of the Wild Triangle – NovelDecember 19, 2016 - 3:54 pm

    Auf den ersten Blick ein etwas ungewöhnlicher Marketing-Aspekt – Ulrich Hermanns beleuchtet die Ökonomie des Begehrens in einem Roman.

  • MARK-MAN brand operates in AustraliaDecember 4, 2015 - 2:15 pm

    A corporate brand from Mark-Man is operating since this summer in Australia.

  • MARK-MAN Navigator – Planning dimensions 2016May 19, 2016 - 8:41 am

    The recently created MARK-MAN Navigator™ 2016 is devoted to the interplay between practice and theory.

  • VentureSoul – The unconscious of the corporationNovember 19, 2015 - 3:51 pm

    In the unconscious, capital and desire are synonyms. In practice, they are most often treated separately.

  • MARK-MAN Navigator 2013 – recent insightsDecember 4, 2015 - 2:30 pm

    MARK-MAN Navigator 2012 identifies two power sources for strategy-based, integrated Marketing Communication

MARK-MAN Ulrich Hermanns
Mülgaustraße 56
D-41199 Mönchengladbach

Tel.: +49 (0) 21 66 / 990 86 86
Mob.: +49 (0) 175 / 504 19 22

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