Integrated marketing communications in b-to-b markets
Your messages are supposed to reach the target audience in a coherent, efficient and highly accurate way. Therefore, our motto is to focus and network the active principles of Marketing Management and Integrated Marketing Communications.
The Goal: Community Building
Ideally, the content of the messages which have to be developed are authentically embedded in the set of statements of the corporate identity. Corporate identity means the distinctiveness and self-image of the company.
We place the messages exactly at the relevant touchpoints of the customer’s contact. This is a decisive criterion for control and effectiveness of the messages created.
Since 1990 we have drawn upon the systematic statements of Don Schultz. Several of our own models are based on them. In business-to-business communications they have proven to be persuasive and scalable. Especially with regard to our adapted solutions for the digital universe.