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Arrange the strategy, adjust the messages!

Our concepts for substantial communications driven value added are forged on solid ground. An instrument we have therefore created is the Mark-Man® Navigator. Since 1985 it has explored  how new topics arise, what they are and how they grow. We do so because beyond well known phenomena, we want to turn underlying motives into tangibles.

A dynamic perspective

The scenario of topic development is not linear. There are five dimensions whose elements interact in specific ways:Value added

  1. Economy
  2. Technology
  3. Consumer
  4. Communications
  5. Environment

The model which results from these is based on the systematic analysis of thousands of international articles. We analyze the topics before others react.

Even in retrospect the creation of concepts can benefit from these interrelations, as the Mark-Man® Navigator establishes exactly fitting connections for profitable joint value creations with your customers.

Positioning
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News

  • Sustainable Development in Marketing, Strategy and Communications – the UN’s SGDsMay 26, 2021 - 12:48 pm

    MARK-MAN supports the Sustainable Development Goals of the United Nations. This guideline can translate them into business activities which foster prosperity along a holistic perspective.

  • MARK-MAN Navigator – Planning dimensions 2019September 10, 2019 - 4:50 pm

    The latest MARK-MAN Navigator™ 2019 illuminates for our clients the most relevant developments shorthand from a scientific perspective. The panorama showes a global view.

  • Shared Value, Corporate Advertising and Corporate IdentityNovember 27, 2015 - 11:34 am

    Mark-Man supports its customers with demanding and ambitious projects.

  • In the Heart of the Wild Triangle – NovelDecember 19, 2016 - 3:54 pm

    Auf den ersten Blick ein etwas ungewöhnlicher Marketing-Aspekt – Ulrich Hermanns beleuchtet die Ökonomie des Begehrens in einem Roman.

  • MARK-MAN brand operates in AustraliaDecember 4, 2015 - 2:15 pm

    A corporate brand from Mark-Man is operating since this summer in Australia.

  • MARK-MAN Navigator – Planning dimensions 2016May 19, 2016 - 8:41 am

    The recently created MARK-MAN Navigator™ 2016 is devoted to the interplay between practice and theory.

  • VentureSoul – The unconscious of the corporationNovember 19, 2015 - 3:51 pm

    In the unconscious, capital and desire are synonyms. In practice, they are most often treated separately.

  • MARK-MAN Navigator 2013 – recent insightsDecember 4, 2015 - 2:30 pm

    MARK-MAN Navigator 2012 identifies two power sources for strategy-based, integrated Marketing Communication

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D-41199 Mönchengladbach

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