Our concepts for substantial communications driven value added are forged on solid ground. An instrument we have therefore created is the Mark-Man® Navigator. Since 1985 it has explored how new topics arise, what they are and how they grow. We do so because beyond well known phenomena, we want to turn underlying motives into tangibles.
A dynamic perspective
The scenario of topic development is not linear. There are five dimensions whose elements interact in specific ways:
The model which results from these is based on the systematic analysis of thousands of international articles. We analyze the topics before others react.
Even in retrospect the creation of concepts can benefit from these interrelations, as the Mark-Man® Navigator establishes exactly fitting connections for profitable joint value creations with your customers.