Shared Value, Corporate Advertising and Corporate Identity
Mark-Man supports its customers with demanding and ambitious projects. In the first quarter of the new year we come up with a wide spectrum of activities.
For an aspiring, stock-listed company in the magnesium alloy segment we have created a new corporate brochure. The portrait supports the sales activities in the European, Asian and North American Markets. It is directed to decision makers in the automotive, tools and household appliance industries as well as to the computer and cell-phone industries. The motto ‘The way foreward, the way beyond’ pools and portrays the mayor corporate values, tangible and intangible assets and the product range of our client.
Web-based news about products and research results support the connection of core corporate messages with the decision making process. The areas of both metal light-weight construction and solar thermal tanks are covered.
Since February a series of international corporate ads highlights the specific role of plant manufacturer who is a worldwide leader in metallurgical technology. The core message is the company’s comprehensive position in the value chain which it offers its global customers. Furthermore, the campaign communicates the spectrum of products and services which recently had been expanded and the benefits of an owner-run company with regards to long-term developments.
In the same environment we are developing the implementation of a set of identity shaping tools which are easily comprehensible over the world. This includes an overview of the company’s corporate social responsibility.
Our considerations to expand Mark-Man’s spectrum towards intercontinental services between Europe and Africa – and vice versa – were recently continued by a work-shop in Nairobi. A member of our staff is available in the East African metropolis.