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  • Positioning

Positioning, Image, Identity

Style and significance are fully integrated factors in our concepts for strategic positioning. We use a special matrix to fundamentally ease the synchronization of positioning, image and identity.

It is derived from the visual inventory, expressed text messages, messages conveyed by the use of the product itself and the way customers are approached personally by the company and its representatives.

A similarly materialistic and imaginary balance sheet is the driving force.

Positioning

Positioning

Value added
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News

  • Sustainable Development in Marketing, Strategy and Communications – the UN’s SGDsMay 26, 2021 - 12:48 pm

    MARK-MAN supports the Sustainable Development Goals of the United Nations. This guideline can translate them into business activities which foster prosperity along a holistic perspective.

  • MARK-MAN Navigator – Planning dimensions 2019September 10, 2019 - 4:50 pm

    The latest MARK-MAN Navigator™ 2019 illuminates for our clients the most relevant developments shorthand from a scientific perspective. The panorama showes a global view.

  • Shared Value, Corporate Advertising and Corporate IdentityNovember 27, 2015 - 11:34 am

    Mark-Man supports its customers with demanding and ambitious projects.

  • In the Heart of the Wild Triangle – NovelDecember 19, 2016 - 3:54 pm

    Auf den ersten Blick ein etwas ungewöhnlicher Marketing-Aspekt – Ulrich Hermanns beleuchtet die Ökonomie des Begehrens in einem Roman.

  • MARK-MAN brand operates in AustraliaDecember 4, 2015 - 2:15 pm

    A corporate brand from Mark-Man is operating since this summer in Australia.

  • MARK-MAN Navigator – Planning dimensions 2016May 19, 2016 - 8:41 am

    The recently created MARK-MAN Navigator™ 2016 is devoted to the interplay between practice and theory.

  • VentureSoul – The unconscious of the corporationNovember 19, 2015 - 3:51 pm

    In the unconscious, capital and desire are synonyms. In practice, they are most often treated separately.

  • MARK-MAN Navigator 2013 – recent insightsDecember 4, 2015 - 2:30 pm

    MARK-MAN Navigator 2012 identifies two power sources for strategy-based, integrated Marketing Communication

MARK-MAN Ulrich Hermanns
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