A broad perspective for fast orientation and effective application
The platform of your Mark-Man campaign is built upon a broad perspective uniting the three columns of Technology, Economics and Environment. Long-term opportunities and risks are uncovered by the specially developed Mark-Man® Navigator.
Communication is a driving force
A pragmatic understanding of communication energizes this perspective: Communication as a power of productivity, enabling you to make it an engine of development, both as a means and an end.
Customers and consumers of capital goods are protagonists in a far-reaching spiral of economic growth. To win them over, rational and emotional marketing tools are of equal importance.