MARK-MAN supports Assoziation Pathognostik
Within the frame of a free social project MARK-MAN supports the German based ‘Assoziation Pathognostik Düsseldorf 2014’. Since management of the set-up phase MARK-MAN contributes the complete range of tools for deeply integrated marketing communications.
The support encompasses online communication, a printed magazine named ‘Pathognostik Bulletin’, organization of meetings and even more. A network of well-reputed psychoanalysts and cultural scientists in the German-speaking countries features the importance of the association.
‘Pathognostik’ – or pathognosis – is a further development of psychoanalysis and applicable to objects and social reality. Work and contribution of the German philosopher and psychoanalyst Rudolf Heinz (*1937) is key task of the ‘Assoziation Pathognostik Düsseldorf 2014’.
Pathognosis allows deep insights into marketingspecific dimensions of corporate developments – including product markets, R & D and human resources.