Novel on Economy of Desire
In the Heart of the Wild Triangle. Resonances from the Kenyan-German Other
It might be a slightly unusual marketing perspective at first sight. The author publishes a novel in English, which looks at the economy of desire from a variety of dichotomous perspectives: continents, culture, colors and genders.
In fact the novel is a consequence of a former survey on the concept of Plus-de-jouir, created by the famous French psychoanalyst Jacques Lacan. With this term Lacan once tried to mediate the desire related to things (a major aspect of marketing psychology) and micro economic procedures (sine qua non of all marketing activities).
From each letter such surplus jouissance pours and squeezes –the everlasting drive and fuel of any individual desire while it is in need of it at the same time.
Back-Cover Text / Intro
How can resonances from the Kenyan-German Other be perceived? Do they touch more than an individual‘s imaginary?
A world in-between continents and people, black and white skins, a woman and a man, opens without strictly separating their levels of experience. Truth and en-joyment, its twin sister, play games of inseparable layers of bodily representations and memories.
Where the clear mind ends, the wild story begins.